Social Management

Concurrently with environmental management programs, OdontoPrev carries out several social actions, employing its expertise and mission in the Dentistry sector to support socially vulnerable people and communities. This is the case of dental plans availability through social partner organizations; the innovative program that proactively identifies suspicious cases of oral cancer, in partnership with the internationally renowned A.C. Camargo Cancer Center; the qualification of facilitators who disseminate information on oral health in deprived communities; its partnership with NGOs, such as Operação Sorriso and projects, such as Apolônias do Bem, Turma do Bem, besides other relevant projects for the communities in which the Company operates. In 2019, OdontoPrev supported 20 institutions in the States of São Paulo and Rio de Janeiro, which assisted 6,800 children. Among the institutions, 15 of them have been receiving support for more than 20 years.

In November 2019, OdontoPrev held the campaign “Black Friday do Bem” – for each dental plan sold, another cost-free treatment was donated to Tide Setubal Foundation –, complementing the Company’s support to this institution since 2007, totalizing over 500 people benefited.

As part of the action, OdontoPrev donated 112 dental plans to children and adolescents in the east area of São Paulo assisted by the Tide Setubal Foundation, which focuses on reducing inequalities and the sustainable development of São Paulo’s suburbs. The ceremony to deliver dental plans included a lecture to teach children and parents about dental hygiene.

Lecture on oral health and brushing at Tide Setúbal Foundation’s Shed – East Side of São Paulo

Complementing all these initiatives, OdontoPrev promotes prevention campaigns, which disseminate the importance of good habits to prevent dental problems through playful activities and correct toothbrushing. This action targets children and adolescents of communities served by OdontoPrev.

OdontoPrev supported the “Virada da Virada”, a volunteering action marathon which took place in São Paulo, between November 22 and 25. All the income generated from tickets sale was reverted to Turma do Bem and GRAACC projects. Ten accredited dentists were invited to take part in this event and OdontoPrev offered discounts to all network professionals intending to participate. The participants of “Virada da Virada” also could visit the photo exhibition of the Apolônias do Bem program, showing the before and after of dental treatment offered to 20 women, victims of domestic violence.

The Apolônias do Bem Project was created by Turma do Bem in 2012 and relies on OdontoPrev’s support. Those patients with dental problems to impact life quality, social vulnerability index, and potential employability are selected. The Apolônias do Bem Project is recognized by the United Nations for Gender Equality and Women’s Empowerment (UN Women), also participates in UNA-SE for the end of violence against women, a campaign of former UN Secretary-General, Ban Ki-moon.

Besides campaigns focused on society’s dental health, the Company maintains initiatives to stimulate employees’ engagement and solidarity. In 2019, five volunteering actions were promoted, mobilizing 98 employees.

Through the Winter Clothing Campaign held in 2019, clothes were collected and donated to five charitable institutions. OdontoPrev’s volunteers also participated in actions that delivered chocolates to deprived children at Gol de Letra Foundation, in São Paulo.

OdontoPrev also donated pieces of furniture or sold them and the money raised was donated to charitable institutions; this initiative was possible thanks to the implementation of the Quality Office Program (click here to know more).

Odontotalks: Volunteering enabled employees to share experiences

Aiming at fomenting a culture of volunteering, OdontoPrev, on December 5, date which celebrates the International Volunteers Day, hosted an event for its employees, composed of discussion panels and lectures on this topic. The event Odontotalks: Volunteering, relied on the presentation of few institutions supported by the Company, such as Turma do Bem and Movere Institute; also, few employees participated in conversation circles where they could talk about their experiences and what they learned with volunteering actions.

As a way to support the neighboring community and reaffirm its commitment to making accessible a quality dentistry, in 2019, OdontoPrev donated a dental office to the Women Department of Barueri. The Company donated the structure necessary to operate the dental office and services will be provided, at no cost.

Balões de depoimentos


The support we receive from OdontoPrev is very important for our institution, as it qualifies the social protection we offer to our employees, their dependents and institution’s users, without its support, it would be difficult to guarantee their right to dental health.

Crislaine Lima, Socio-Educational Program Coordinator, Gol de Letra Foundation

OdontoPrev has been a partner of the Ronald McDonald Institute, since the foundation of this Institute in 1999 and has been contributing to transform the lives of thousands of children and adolescents with cancer in Brazil. With a 21-year history, the Institute already supported 1,500 projects of 100 institutions throughout the country, qualifying 26,000 health professionals in the early diagnosis of cancer.

Francisco Neves, Founder, and Superintendent of Ronald McDonald Institute

Over 500 people are benefited from OdontoPrev’s dental plans in its partnership with Tide Setubal Foundation. Taking into account that we assist socially vulnerable people, perhaps some of them never experienced something like that, as they made other choices in life.

Thiago Cassimiro, Tide Setubal Foundation’s Project Assistant, talking about the donation of dental plans in the “Black Friday do Bem” campaign.

Since I was a child, I had contact with Dentistry, my uncle was a dentist. I loved to see him working. Today, I am proud to be a dentist, strong-willed to serve patients. OdontoPrev not only takes care of the patient, but it also takes care of services through satisfaction surveys, which check service provided by the dentist, thus, everyone wins, patients, and dentists.

Rodrigo Villagra, OdontoPrev’s accredited dentist

I can see a digital future in dentistry and OdontoPrev’s competitive advantage is innovation and agility. The company offers a loyalty program to dentists, which allows accumulating points that I can exchange with dental materials.

Priscilla Ronchetti, OdontoPrev’s accredited dentist

We have been maintaining a long-standing partnership with OdontoPrev, approximately 15 years. OdontoPrev knows our routine and our demands concerning quality. We realize how OdontoPrev has been changing over the years, pursuing new technologies, improving its website and platform. This makes us look at our partnership in the long run.

Luciana Ezequiel, DHL’s HR Officer

The Young Entrepreneurs Program allowed me to grow as a professional and as a person, made me rediscover myself as a marketing professional and grow more and more. Every day I feel I contribute to the Company’s evolution and I have the opportunity of taking part in strategic projects.

Victoria Carnieri, OdontoPrev’s Marketing

I was well-received, with kindness and without discrimination. All the opportunities I receive at the company are fairly offered to me. OdontoPrev’s opportunities are offered to anyone pursuing professional and personal growth.

Paulo Ferreira, OdontoPrev’s Sustainability assistant

OdontoPrev’s Trainee Program offers lots of labor market opportunities, it includes trainees in different projects that contribute to his/her personal and professional development and presents adverse corporate scenarios for professional growth.

Mariana Lupianhas, OdontoPrev’s internship

I feel challenged by strategic projects I receive and I feel responsible for sustaining the company as a leader in the market. My 30-year experience in OdontoPrev makes me feel comfortable to innovate. OdontoPrev combines the strength of a publicly-held company and its capacity and desire for innovation. The employee is stimulated to devise new solutions at all hierarchical levels and play a leading role.

Diego Lyra, OdontoPrev’s Controller

OdontoPrev changed my life and received me with open arms. I am a disabled person, due to a traffic accident occurred 21 years ago. Every environment is prepared to receive any type of disability and fully accessible. The Company allowed me to develop myself intellectually and take up courses to improve my work.

Raquel Naressi, OdontoPrev’s Clinical Audit Supervisor